Agata Nowotny – sociologist, researcher, project consultant. She deals with social dimensions of design and new technologies. Head of sociological specialisation in the School of Form. Agata Nowotny deals with design sociology, material culture and new technologies. She is interested in designing social innovation processes and analyses contemporary socio-cultural trends. She has graduated from the Institute of Sociology at the University of Warsaw. Her doctoral thesis explores the social importance and the role of designing in the contemporary world.
She’s in charge of the sociological specialisation in the School of Form. She has been working with students at the Institute of Sociology (University of Warsaw) and Faculty of Design, Academy of Fine Arts in Warsaw.
She has substantive experience in marketing and social research. She uses ethnography, visual studies and semiotics. She uses coaching methods and design thinking in her creativeness workshops and strategic consulting services. She is a consultant for the Society of Creative Initiatives ‘ę’ on concepts of innovative activities of the Flying Sociologists and DESIGN studio.

Paweł Grobelny – designer and exhibition curator. He studied at Academies of Fine Arts in Poznań, Lyon and Paris. In 2009, he was nominated one of “100 Young Creative Talents” in Brussels during the EU Year of Creativeness and Innovation. He was awarded scholarship by the French government in Paris (2007) and Casa de Velazquez in Madrid (2011). He designed urban furniture for e.g. Zhongshan Garden in Shanghai and Albertine Garden in Brussels. Lecturer in the School of Form in Poznań. He received a number of awards, e.g. PRODECO 2006 and 2008, Tremplins Meuble Paris. His works can be enjoyed e.g. in the Design Museum in Munich. Together with Agnieszka Jacobson-Cielecka, he is a curator for “Unpolished. Young Design from Poland” exhibition series with the aim of promoting Polish design abroad (

Iwo Zmyślony – he studies philosophy and history of art at the Catholic University of Lublin and University of Warsaw. Author of several publications on epistemology and science methodology. He was awarded PhD degree based on his thesis on tacit knowledge and related problems – expert knowledge, intuition, heuresis, know-how, pattern cognition, problem-solving, embodied knowledge and design thinking. He works in the field of interpretation theory and history of 20th century art. He studies proxemics and body phenomenology in the context of their applications in broadly considered design. He writes for “Kultura Liberalna”, “Dwutygodnik” and “Obieg”. He is a graduate of Ashoka Innovators for the Public.

Agnieszka Jacobson-Cielecka – Meritorical consultant of Lodz Design Festival, independent design curator, Head of Design at the School of Form, Poznan, Poland. Design critic, journalist, publicist. Ever since she switched from writing about design in “Elle Decoration” – the magazine she had introduced to the Polish market and chief-edited for seven years (2000-2007) – to creating and organizing design exhibitions, Agnieszka Jacobson-Cielecka became one of the most prominent promoters of young designers from Poland and abroad.
In 2008 she became the artistic director of Lodz Design Festival ( and since then has been curating several of the main festival events (Play&Joke 2008, Design Tales 2009, Crumple Zone 2010). Since 2011 she is the director of the design program at School of Form in Poznan, Poland ( – a new educational project created in cooperation with Lidewij Edelkoort under the auspices of Warsaw School of Social Sciences and Humanities. She also heads the department of Domestic Design there. Her most renowned curatorial projects are Polska Folk, Materia Prima, Dziecinada: Polish Design for Children, and Unpolished (together with Pawel Grobelny – – presented at several festivals and design museums worldwide. Agnieszka Jacobson-Cielecka lectures on design and current trends, publishes in national design and lifestyle press, judges numerous design contests – all in the name of making design and its functions more accessible and comprehensible.
Agnieszka Jacobson-Cielecka lives in Warsaw. She graduated from the Faculty of Painting at the Academy of Fine Arts in Gdansk.

Weronika Rochacka – is an independent consultant on designing services, design management and design education. She worked with the Design Council in London, the leading centre for promoting effective design management worldwide. She has participated in creating e.g. school and university education projects as well as projects for popularising design knowledge among British entrepreneurs, science and technology centres and public organisations. Weronika takes part on a regular basis in design conferences, organises workshops and discussion panels. Member of the Cieszyn Castle Programme Council. She works e.g. with the Academy of Fine Arts in Warsaw, the Marshall Office and Academy of Fine Arts in Katowice under the Design Silesia programme. Author of publications on design and design management. She writes on a regular basis e.g. for 2+3D quarterly and “Innowacje&design_pl” Magazyn Innnowacyjnej Wielkopolski  [Magazine of Innovative Wielkopolska Region].


Klara Czerniewska – Graduated (hons) from the Institute of Art History, University of Warsaw. Author of Gaber i Pani Fantazja. Surrealizm stosowany [Gaber and Miss Fantasia: Applied Surrealism] (Warszawa 2011) – a book on a couple of multidisciplinary artists, Hanna and Gabriel Rechowicz. Since 2010 she cooperates with the curator Agnieszka Jacobson-Cielecka conducting research and orgainzing exhibitions of design and applied arts. She is also engaged in writing, editing and translating texts accompanying the shows (UnPolished, Materia Prima, Dziecinada / Child’s Play – Polish design for Kids, Co ty pleciesz? / Spinning a yarn). She writes on design for / and K Mag magazine. She is interested in design and architecture of the so called socialist modernism, esthetic education and loose associations, contemporary art, ecological and sustainable design, renewable energy resources, various curiosities and the things which are beautiful and wise.


Małgorzata Żmijska – graduate of the Department of Economy and Sociology, faculty of sociology with a specialisation in communication and media. Małgorzata Żmijska has actively participated in organising cultural events since 2005. Performed the function of coordinator of the International Festival of Photography and Design Festival in the years 2005-2009. In 2008, at the request of the Adam Mickiewicz Institute and the Foundation of Visual Education, she carried out the international “Photopoland” project promoting Polish photographers around the globe (among others: Nicolas Grospierre, Kramarz & Łodzińska, Szymon Rogiński, Przemysław Pokrycki). Since 2008 she has been a permanent employee of the Art Factory in Lodz, where she completed local projects in culture animation, film, contemporary art and design. Since 2010 she has performed the function of Programme Director of the International Design Festival in Lodz.